TIPS FOR EFFECTIVE RESEARCH INTERVIEWS
Maya Thomas* and M.J. Thomas
- Make sure the research question is clear.
- Develop a check list of the questions to be asked during the interview.
- Express clearly the purpose of the interview.
- Start with a neutral question to facilitate free flow of information.
- Use open-ended questions so that the respondent can choose his answer.
- Limit the content of each question with a single idea to avoid confusion.
- Reduce questions that give responses of `yes' or `no', because they give limited information.
- Do not influence the respondent by asking leading questions.
- If you have not understood the response ask the respondent to repeat and clarify.
- Do not assume answers.
- Do not pass judgements.
- Avoid irrelevant discussions.
- When you change the tack, inform the respondent that you are doing so.
- Keep the interview short.
- At the end of the interview summarise the points reported and ask the respondent if the summary is correct.
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